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Alex Lee
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PostSubject: Subliminal Hardware   Fri Jul 13, 2012 3:07 pm



Hi guys, its been ages since i've posted on these forums, but it thought that this was a good place to start, you might remember me from my old company which was called "AL fingerboards", which frankly.. was shite. I've always wanted to give this another go, and now that i've left school, i have more time to organise and make sure that this company doesnt fuck up. So, Enough about the past, and more about Subliminal, We aim to sell Trucks, tuning and hopefully soon, Wheels and tape, Pics and links for the new site will be up soon, Thanks for taking your time to read this, And watch this space..
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PostSubject: Re: Subliminal Hardware   Fri Jul 13, 2012 3:24 pm

the company sounds cool, looking forward to checking out the site !
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PostSubject: Re: Subliminal Hardware   Fri Jul 13, 2012 3:37 pm

hahaha holyshit I remember making a tryout video for you years ago. daaaamn that was a long time ago.

anyway.. not to be a dick straight away, but "We aim to sell Trucks, tuning and hopefully soon, Wheels and tape"

I take it you don't have tens of thousands of pounds lying around, so you're just buying in china trucks. Which is fine, but don't go bullshitting people saying you make them yourself or something. Same with the wheels.. Like, I know you've been out of the scene so I'm trying to give you a friendly heads up, if that's all you've got in line then perhaps you need to rethink things as per how the scene is these days. Your call, but spending a ton of money on china products is in a lot of cases just wasted money, and that sucks.

Sorry if that comes off as mean btw, I'm interested to see what you're going to be doing, but yea, make sure you know what's out there, how its priced, and what products people aren't stoked on before you go forward happy

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PostSubject: Re: Subliminal Hardware   Fri Jul 13, 2012 4:10 pm

Haha, i think i should post that in a store bio, I should of said before that i never wanted to create a company where it was buying cheap stock, and then selling it on without thought, That's just kind of cuntish... in my past company i guess i gave my influence on the products i sold by "shaping" the trucks, I wanna apply the same type of thing to this company, but in a diffrent way i guess, i will admit when i first thought about this i was just thinking about doing what all starter companies pretty much do, which is basically how you described, Buy small items in bulk and then just re-distribute, i soon realised that wasn't what i wanted, and probably not what consumers would want, im not saying that this company is going to be revolutionary, But i definitely have some ideas that i think people would like and use, also there will definitely be no shit about me "making" the products myself, what i wanted out of this company is just to sell good quality hardware, that was reasonably priced and reliable, i definitely want to have a input into the products i plan to sell, rather than just re-selling cheapstock. I appreciate the heads-up Kerry, and hope that when i finally launch subliminal, that you'll see that i at least had some input into the products i sell, happy Alex
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PostSubject: Re: Subliminal Hardware   Fri Jul 13, 2012 4:14 pm

Can't wait to see more coming from this company, AL Fingerboards sounds fimiliar hmm, Good luck! happy

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PostSubject: Re: Subliminal Hardware   Fri Jul 13, 2012 4:54 pm

Sounds cool. Can't wait!

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PostSubject: Re: Subliminal Hardware   Fri Jul 13, 2012 6:16 pm

Fuck! Alex!
I remember being on AL agesss ago shocked

This sounds awesome, as long as it isn't china shit happy

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PostSubject: Re: Subliminal Hardware   Fri Jul 13, 2012 6:48 pm

@Alex Lee wrote:
Haha, i think i should post that in a store bio, I should of said before that i never wanted to create a company where it was buying cheap stock, and then selling it on without thought, That's just kind of cuntish... in my past company i guess i gave my influence on the products i sold by "shaping" the trucks, I wanna apply the same type of thing to this company, but in a diffrent way i guess, i will admit when i first thought about this i was just thinking about doing what all starter companies pretty much do, which is basically how you described, Buy small items in bulk and then just re-distribute, i soon realised that wasn't what i wanted, and probably not what consumers would want, im not saying that this company is going to be revolutionary, But i definitely have some ideas that i think people would like and use, also there will definitely be no shit about me "making" the products myself, what i wanted out of this company is just to sell good quality hardware, that was reasonably priced and reliable, i definitely want to have a input into the products i plan to sell, rather than just re-selling cheapstock. I appreciate the heads-up Kerry, and hope that when i finally launch subliminal, that you'll see that i at least had some input into the products i sell, happy Alex

I'm glad you got the direction of what I was saying, sounds like there's good vibes coming from what you're doing, and positivity too. I think shaped trucks are a real gap in the market, buying some china trucks, shaping the hangers, and selling them.. I'd pick up a set!

As long as you steer away from china wheels and china decks, I think everyone will be interested to see where this goes happy

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PostSubject: Re: Subliminal Hardware   Fri Jul 13, 2012 6:57 pm

Yeah shaped trucks are definatly in demand!

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PostSubject: Re: Subliminal Hardware   Fri Jul 13, 2012 7:42 pm

Not enough people shape trucks!
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Alex Lee
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PostSubject: A few colourways    Sat Jul 14, 2012 12:25 am

IMG_9802IMG_9800IMG_9799IMG_9798IMG_9786

I set up a few trucks and colourways that Subliminal intend to sell, Shaped trucks to come soon!


Last edited by Alex Lee on Sat Jul 14, 2012 12:27 am; edited 1 time in total (Reason for editing : Some unwanted code)
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PostSubject: Re: Subliminal Hardware   Sat Jul 14, 2012 1:01 am

those metallic red baseplate LOOK sooo nice ;D
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PostSubject: Re: Subliminal Hardware   Sat Jul 14, 2012 4:11 am

what is the deck with the blue hangars? great product as well.

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PostSubject: Re: Subliminal Hardware   Sat Jul 14, 2012 3:41 pm

dat gold happy

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PostSubject: Re: Subliminal Hardware   Sat Jul 14, 2012 3:52 pm

the red looks just like the red ive seen on a pair of chrome and red indy's.sick subliminal looks pretty nice.

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PostSubject: Re: Subliminal Hardware   Sat Jul 14, 2012 7:01 pm

i can't do it. dat mold line... i can't.

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Alex Lee
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PostSubject: Re: Subliminal Hardware   Sat Jul 14, 2012 7:35 pm

Those photos were just kind of a representation of colourways, the mold line is a tad shitty but i'll hopefully upload some photos tonight showing the new shape happy
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PostSubject: Re: Subliminal Hardware   Sat Jul 14, 2012 10:55 pm

sorry for off topic, but danny just told me this on chat box.. you live in bristol also?!!?

meetup or something? I live in hotwells. pm me very happy

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PostSubject: Re: Subliminal Hardware   Sat Jul 14, 2012 11:04 pm

Haha, Yep! Bristol born 'n' bred, i live in hanham..?
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PostSubject: Re: Subliminal Hardware   Sun Jul 15, 2012 12:13 am

Right, got some photos of the shaped V1 trucks, havent got a name for them, so im gonna call em Sone's? the paints kinda haggard, but once i get the technique down, i think this colour is awesome so im gonna stick with it, check em out!

IMG_9816

IMG_9809

IMG_9805

In the top photo the paint looks rough, but the finish is actually a metallic effect, and these are smooth as, its just that on the photo it looks like it has a wierd texture
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PostSubject: Re: Subliminal Hardware   Sun Jul 15, 2012 9:00 am

These are looking really good happy
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PostSubject: Re: Subliminal Hardware   Sun Jul 15, 2012 10:02 am

Wow those look really nice, can't wait to get my hands on em !
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PostSubject: Re: Subliminal Hardware   Sun Jul 15, 2012 1:09 pm

Those look really nice! How scratch resistant are they? happy

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PostSubject: Re: Subliminal Hardware   Sun Jul 15, 2012 2:33 pm

Look awesome happy I live in bath, so you Kerry and I should have a meet up! happy

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PostSubject: Re: Subliminal Hardware   Sun Jul 15, 2012 3:17 pm

Fuck yeah, sounds like a plan!
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